Australia launches distinctive logo for 2023 Bid to host the FIFA Women’s World Cup

Football Federation Australia’s campaign to host the next FIFA Women’s World Cup in 2023 has taken another step forward following the release of Australia’s official Bid Mark. 

Australia’s Bid Mark, which will be used nationally and internationally to promote Australia’s Bid to host the world’s biggest standalone sporting event for women, was released on Monday in line with the completion of the FIFA Women’s World Cup France 2019™.

The theme of Australia’s Bid to host the FIFA Women’s World Cup in 2023 is “Limitless”, while Australia’s Bid Mark combines the iconic shape of Australia with the ball shape to create a simple, yet dynamic and recognisable symbol. 

Limitless campaign Australia 2023
Australia's Bid Mark design was inspired by the notion of uniting and embracing the entire nation

“We are proud to have launched Australia’s official Bid Mark for the FIFA Women’s World Cup in 2023 so soon after the completion of the biggest, most watched, and ground-breaking edition of the tournament that’s been held,” FFA Chief Executive Officer David Gallop AM said. 

“Our modern and innovative Bid Mark depicts a fluid passing pattern to represent the unique geography and cultural tapestry of our nation. We believe the design will resonate with fans at home and around the globe, and symbolise that a FIFA Women’s World Cup hosted by Australia would be a truly inviting and uniting event.

“Our unique mark will provide our Bid team with the ability to communicate on a local, national, and global level, to tell the story of Australia’s bid, and open conversations about how a FIFA Women’s World Cup in Australia would be a great choice for 2023,” he said. 

Australia 2023 Bid Mark
The Bid Mark exemplifies a fluid passing motion, connecting and celebrating a diverse and modern Australia


The most recent FIFA Women’s World Cup™, won by the United States of America on Monday morning (AEST) in Lyon, France, broke global TV records. 

Australia stands ready to build on this momentum and take the tournament to the next level in 2023 if it becomes host of the next edition. 

More than 1.39 million Australians tuned in via official broadcaster SBS to watch the Matildas play in France on the opening weekend, and domestic viewing figures for the entire tournament have eclipsed those recorded in 2015.

Last week, research conducted by True North revealed that the Westfield Matildas were Australia’s ‘most loved sporting team’, eclipsing men’s and women’s teams across cricket, rugby, and other sports. 

#GetOnside and show support for the Bid at https://www.AusBid2023.com/